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Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his ene...
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Tuesday Nov 27, 2018
Tuesday Nov 27, 2018
BGBS Episode 011: What Will It Cost You to Be Successful?
In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar email marketing powerhouse. Eventually, Aaron sold his company, iContact. Despite such success and being at the top of his career, Aaron’s world came crashing down. He discovered the importance of self care and not losing sight of what’s really important. After all, if we don’t take care of ourselves and loved ones, then we won’t be around to share our successes. So, Aaron started to question what made him truly happy. What makes you happy? Make your own list!
You’ll Learn…
- Aaron’s entrepreneurial spirit comes from desire to explore and be adventurous
- Learn to communicate the value of what you do
- Lack of confidence caused Aaron to consider himself less competent than others
- Aaron created a solution that people were willing to pay for to solve a problem
- Don’t scale bad problems, but scale brand names
- What is the economic engine that can grow your business?
- Keep feeding the beast and maintain cash efficiency
- Running a business isn’t all sunshine and rainbows, it’s a lot of hard work
- Improve skills to avoid feeling intimidated, insignificant, and overwhelmed
- Solution to being stressed out was to work harder and do everything at once
- Metastatic thyroid cancer diagnosis forced Aaron to take time off/work less
- Focus on the right priority and gain perspective – nothing else matters
- Aaron made tons of money, but decided to keep working and became stressed out, again; stress comes with rewards and is addictive
- Aaron blamed his business for his stress; turns out that traits and characteristics he adopted didn’t go away – takes time to break bad habits
- What it costs to be successful: Time, physical health, mental health, and money
- What makes Aaron happy? Simple things that he hadn’t done for years – “I’m happy to be the new me!”
Resources
Telecommunications Act of 1996
Quotes from Aaron Houghton:
“My dad must have planted a seed in my head at some point that this might be a better way to make money than mowing lawns.”
“I don’t think I had the confidence to think that I could…out solve everybody else.”
“I just felt like the wheels were falling off this thing. It wasn’t the business…it was me. I was just so in over my head.”
“Like a lot of entrepreneurs, when I felt the stress coming on, my solution was to work harder.”
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