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Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his ene...
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Wednesday Oct 24, 2018
Wednesday Oct 24, 2018
BGBS Episode 007: Living Joyously As a Tadpole
What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by 70-year-old Brian Smith, who has a youthful spirit and infinite wisdom. Brian’s success in building a brand is a mix of philosophy, mysticism, business acumen, and emotion.
You’ll Learn…
- Growing up in Australia, Brian was into surfing and sports, not shoes; never thought he was going to be an entrepreneur
- Brian’s tenacity to never give up on things; he was good at a lot of things, but not the best at anything
- Power of Song Lyrics: Motivation to get up and do something
- One time after surfing, Brian put on his sheepskin boots from Australia and realized that they should be the “next big thing” in America
- You can’t give birth to adults; every new business has to go through stages: Conception, birth, infancy, youth, teenager, and maturity
- Send the right image to your target audience; make customers want something
- Quit or Not Quit: Took years to earn just a small salary from the business
- Overcoming his fear of sales and rejection; realized they weren’t rejecting him
- Dreams going down the drain that led to blessings; enjoying what you do, not working hard, making lots of money, and having fun
- The quickest way for a tadpole to become a frog is to live every day happily
- Goosebumps: A decision that’s in alignment with what you’re supposed to do gives you a spark of spirituality to let you know you’re on the right track
- Have faith and take action, even if you don’t know where you’re going; don’t give up when desperate
- Sometimes staying in the game is more important than dominating the game to ultimately be successful
Resources
Quotes by Brian Smith:
“One thing that I had when I was a kid that sort of led to why I became what I did, is that tenacity to never give up on things.”
“I was never interested in dropping everything else. I was really good at lots of things, but not the best at any.”
“You can’t give birth to adults.”
“The fear of rejection was really, really very strong with me.”
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