Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his ene...
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
BGBS 043: Laura and Peter Ramsden | Foley Fish | Fresh Off the Boat for 114 YearsLaura and Peter Ramsden are proud fourth-generation owners of Foley Fish, a seafood processing company founded by Laura’s great grandfather in 1906. (That’s 114 years!) Laura and Peter are sure to keep you captivated with Foley Fish’s rich history from its roots at the Faneuil Hall Marketplace in Boston, Massachusetts to the differentiated pivots that are being made today. We talk about how the effects of COVID-19 became an opportunity for a new, yet familiar form of business, the process of keeping fish 100% natural and sustainable, and the beauty of working with a spouse. Laura and Peter also educate us about the diversity of fish flavors and remind us to keep trying new fish if we feel discouraged. With that in mind we ask, how can we all try something new today?
In this episode, you'll learn...
- Foley Fish was founded in 1906 by Laura’s great grandfather, an Irish fishmonger selling from his original plant at the Faneuil Hall Marketplace in Boston
- Laura’s great grandfather took great pride in his ability to buy a previously-owned Harvard building to occupy his business
- Laura and Peter did not originally have their sights set on seafood processing, with their initial careers being in public relations and money management, respectively
- The first year of transitioning into running the family business, Peter put his all into the learning the ropes of every job and working long-hours, similar to a first-generation owner
- Because of COVID’s influence on grocery shopping, Laura and Peter were able to refocus their business to its roots in direct home delivery of frozen fish
- Foley Fish is 100% natural. Peter and Laura encourage us to be wary of seafood additives that mask aging and add false water weight to fish
- Tuna is not naturally a watermelon pink color. This is a sign of tuna that had been exposed to gas that keeps its color despite being frozen
- Laura and Peter encourage people to eat fish because of its great protein and caloric health benefits
- Even if you’ve tried a fish and didn’t like it, keep trying other fish! There is so much diversity in tastes coming from the ocean
- Laura and Peter attribute their success in 20 years of business together to a distinct division of duties and an unspoken understanding of their stressors and joys
- Although tradition is important, it is also crucial for Foley Fish to stay relevant by responding to customer needs and offering relevant goods and services that are differentiated from others
- Foley Fish makes it a point to locally source their fish through tremendous regulation, which keeps them differentiated throughout the seasons and sustainable throughout the year